Aggregate Demand
- AD is the demand by consumer businesses, government and foreign nation
- AD= C+I+G+Xn
AD
- Changes in price level cause a move along the curve not a shift in the curve.
- Shows the amount of real GDP that the private, public, and foreign sector collectively desire to purchase at each possible price level
- The relationship between the price level and the level of GDPr is inverse.
3 Reasons why AD is downward Sloping
- Wealth effect
- Higher Prices reduce the dollar purchasing power.
- This decreases the quantity of expenditures
- Lower price levels increase purchasing power and increase expenditures
Example
- If the balance in your bank account was $50,000, but the inflation erodes your purchasing power you will likely reduce your spending.
- So if price levels go up then GDP demanded goes down
2. Interest Rate Effect
- As price level increases, lenders need to charge higher interest rates to get a real return on their loans.
- Higher interest rates discourage consumer spending and business investment.
Example
- Increase in Price leads to an increase in the interest rate from 5% to 25%. This means you are less likely to take out loans to improve your business.
3. Foreign Trade Effect
- When U.S price level rises, foreign buyers purchase fewer goods and Americans buy more foreign goods.
- Exports fall and Imports rise which cause Real GDP demanded to fall (Xn Decreases)
Example
- If prices triple in the U.S, Canada will no longer buy U.S goods causing quantity demanded of products to fall.
Shifts in AD (Two Parts)
- A change in C, IG, G, and or Xn
- A multiplier effect that produces a greater change than the original change in components.
- Increase in AD= AD--->
- Decrease in AD= AD<------

Determinants of AD
- Consumption
- Gross Private Investment
- Government Spending
- Net Exports (Xn)= Exports-Imports
Change in Consumer Spending
- Consumer wealth (Boom in the stock Market)
- Consumer Expectations (People fear a recession)
- Household in debetness (More consumer dept)
- Taxes (Decrease in income Taxes)
Changes in Investment Spending
- Real Interest Rate (Price of borrowing $)
- If interest Rate Increases
- If interest decreases
- Future Business Expectations (High Expectations)
- Productivity and Technology (New Robots)
- Business Taxes (Higher corporate taxes)
Change in Government Spending
- War
- Nationalized Health Care
- Decrease in Defense Spending
Change in Net Exports (Xn)
- Exchange Rates
- If the U.S $ depreciates relative to the euro.
National Income Compared to abroad
- If a major importer has a recession
- If the U.S has a recession
IF THE U.S GETS A COLD, CANADA GETS PNEUMONIA
AD=GDP
Government Spending
- More Government Spending: AD----->
- Less Government Spending: AD<------